Understand how your brand and competing brands are perceived by the consumers, in real time. Steer the perception of your brand into the right direction and reduce market research cost with continuous tracking of effects of campaigns, event, PR and products.
Optimize media budgets and focus your efforts on the best results by directing budgets to where it truly matters. Calculate results for spendings and live predictions for outcome per channel.
Stand out from the crowd with your own virtual marketing assistant (ViMA)! ViMA automatically runs performance benchmarks and uses AI to identify anomalies and trends, alerting you with a coherent fact description. As a result, you get important insights virtually served on a silver platter and avoid getting lost in a huge amount of metrics.
An overview of KPI for your organization, and how they influence each other following our input - output - outcome logic. Model maps strengths and lags of KPI relations so you can see which changes result in more sales.
Truly understand what is driving your business success. Explore the impact and performance of every marketing activity for real holistic decision making.
Increase consumer engagement, trigger organic reach and improve ROI with live analysis of most relevant content and guidance on how to tell stories.
Align your company around the stories you want to tell and match consumer interest with brand topics.
Know what is good and what is bad: Establish standardised benchmarks throughout your company for consistent performance evaluation. Recognize at a glance where and what you should focus on.
Conduct campaign benchmarking across brands and products to improve future campaigns and provide checks and balances for creative and media agencies. Identify campaign generated sales and brand effects by live-tracking offline and online campaign ROI.
Dig deep into the performance of your individual posts and assets to find out which content activates your consumers the most - and which doesn’t. Create benchmarks and gain insights across all platforms, regions and timeframes.
Turn data into information by adding the right context and make the implicit knowledge of some available for everyone that matters. Curated and delivered daily. Because without an opinion you are just another person with data.
Contextualisation / sharing: A user friendly and highly scalable way to make the implicit knowledge of all your users available for data-driven decision making. It's not a one-way - look for events and check the performance of them or explore which events are causing that specific peak in your performance…
Connect the dots: measure campaign effects across media touchpoints KPI and detect performance patterns. Display correlations across different attributes and time lags, showing what is connected, and how.
Improve the geographical steering of your promotional activities with a location based drill down of campaign performances. Locate the regions and areas with the biggest potential growth and gain tactical advantage by tracking your competitors in real time.
Optimize media spending and campaign management on the fly with our live ROI calculations per channel. Get immediate results of efficiency and sales impact.
See all business drivers in one place and get sales predictions based on your KPI performances. Set targets, track achievements and values over time and get insights on how to reach your goals.
The Data Creativity Score is the first technology in the world that actually allows you to accurately benchmark and quantify creativity on the basis of buzz data and smart algorithms. Get your campaign scored during or after action, compare it with the competition, and know exactly what to do to get the consumer reactions you want.
Pulse is based on a modular architecture: Just connect any module and data source via plug and play to create your own dashboard with insights tailored to your needs